Sport and crypto is a marriage made in heaven — or is it?

An interesting piece in The Block (behind a paywall though) looking at the relationship between sport and crypto companies, and the inherent risks in these deals — something that we’ve flagged previously. There will be further unravelling of hastily made and poorly structured sports partnership deals this year for sure.

Done correctly — and that’s not just the deal itself, but the marketing activation that follows — these partnerships offer massive benefits to both sides. But to avoid what is inevitably a messy, expensive and high profile end, there needs to be a much more stringent approach to due diligence from all parties well before money changes hands.